Africa's Largest Food Retailer Invests in Sensormatic Analytics Business Intelligence Solutions to Help Reduce Theft and Boost Store Performance

Retailer Deploys Powerful Exception Reporting Tools Integrated with Video Surveillance Solution to Provide Increased Business Intelligence for Improving Operational Efficiencies.

Part of the Shoprite Group of Companies, Shoprite is Africa's leading food retailer that attracts 60 million customers per month. The Shoprite chain remains the core business of the Shoprite Group and its main brand. Its operational strategy put the Shoprite brand in an excellent position to expand into the African market outside of South Africa where its population has grown from one store in Lusaka, Zambia in 1995 to 149 stores in 16 countries today.

With their expanding chain of supermarkets and large-format superstores, Shoprite faced the reality of increased shrink while offering customers a convenient shopping experience. They required a corporate-wide solution to address internal shrink and to integrate with video surveillance systems to help monitor all cashier transactions.

Based on their requirements, Shoprite chose the Sensormatic Analytics business intelligence NaviStor POS solution through Sensormatic's authorized reseller NewCo Technology (Pty) Ltd. This platform provides easy-to-create exception rules that allow Shoprite to identify and fix problem stores, transactions, and cashiers before they create shrink and lost sales. To help drive additional value from their investment Shoprite integrated the Intellex video surveillance system to help investigations.

Shoprite will use these comprehensive tools chain wide to monitor cashier activities in more than 1,084 outlets. This deployment will boost the Sensormatic Analytics global customer base to more than 17,000 stores. As a robust reporting and performance improvement tool for retail loss prevention and operations, the Sensormatic Analytics suite provides retailers with essential POS activity data to help uncover various sources of store losses and reduce shrink. The NaviStor Point of Sale (POS) platform's investigative capabilities for identifying fraud, integrated with video surveillance, can assist top retailers like Shoprite to combat shrink to meet profit margin goals.

Worldwide shrink is a serious threat to retailers' profits as it cost them almost $115 billion last year, according to the 2009 Global Retail Theft Barometer. Customer theft (including shoplifting and organized retail crime) caused the greatest shrinkage loss at $48.9 billion (42.5% of total shrinkage and 1.3% higher than reported in 2008), followed by employee theft at $40.7 billion (35.5% of shrinkage).

"We tested Sensormatic Analytics NaviStor POS in 27 stores in South Africa and conducted an inventory count at the beginning, then in three months and again in six months. With this business intelligence tool, we realized a significant reduction in shrink," said Michael Greeff, Group Loss Prevention Manager. "By integrating Intellex video surveillance over every POS along with the reporting capabilities of NaviStor we were able to identify quickly and accurately if employee transactions were normal or suspicious cases. The Sensormatic Analytics team offered a business intelligence solution that increased our data mining capabilities and justified our investment in rolling it out to the rest of the chain."

"We tested Sensormatic Analytics NaviStor POS in 27 stores in South Africa and conducted an inventory count at the beginning, then in three months and again in six months. With this business intelligence tool, we realized a significant reduction in shrink."

— Michael Greeff, Group Loss Prevention Manager

"Working with NewCo Technology who understands our business, enabled us to implement a solution that met our unique needs for providing a satisfying customer experience while combating theft," added Greeff. "As many leading global retailers have realized, their investment in store business intelligence technologies is one of the best ways to drive operational efficiency, maximize profits and improve shrink to be better positioned for future growth."

Shoprite is the first major retailer in that part of the world using a sophisticated approach for extending the physical security environment, using additional layers of protection offered by the Sensormatic Analytics solution integrated with Intellex video surveillance and EAS.

Filed under Store Performance; Loss PreventionKeywords electronic article surveillance; acousto-magnetic; EAS; loss prevention; shoplifting; shrink

Published on 8/7/2010 Permalink

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