Argentina's Largest New Shopping Center Deploys an Integrated Electronic Security Solution for Optimal Protection

Alto Palermo S.A. (APSA) owns 43% market share of the Argentina Shopping Centers. Currently APSA manages 11 shopping centers, six of which are located in the metropolitan area of Buenos Aires, one in the Greater Buenos Aires area and four in the rest of the country. The latest 152 store APSA shopping center will be the largest in Argentina, housing such prestigious retailers as ZARA and Falabella as well as a Walmart hypermarket among others.

An attractive selection of retailers, capable of drawing a large volume of shoppers, increases the need to implement the right electronic security solutions to protect the high valued merchandise available. In the 2009 Global Theft Barometer retailers in 41 countries were surveyed, gathering statistically viable data from five regions: North America, Latin America, Europe, Africa/Middle East and Asia/Pacific.

Research revealed that global shrink amounted to almost $115 billion worldwide with employee theft (around $41 billion) as a top source of shrink in Latin America and North America. In particular, Argentina ranked globally as the 10th highest shrink percentage of retail shrink at 1.55%.

The challenge

To help ensure the protection of their assets and customers in their largest new downtown mall, APSA required an integrated electronic security solution capable of addressing their primary need of creating the safest environment for their customers while combating employee theft and shoplifting that affects the bottom line for Argentinean retailers like APSA.

The solution

For a shopping center of this magnitude and scope APSA turned to ADT, the largest provider of electronic security services worldwide, to implement a multiple solution approach to ensure the highest level of protection for the new mall. The integrated video surveillance system, managed with a virtual matrix, includes Tyco's respected American Dynamics brand of fixed cameras and domes and the Intellex Digital Video Management Systems featuringthe powerful, compact Intellex Ultra -best in class for performance, reliability,integration and value.

"Given our positive experience with ADT's installation of video surveillance systems throughout the APSA chain and also their successful deployment of access control systems in our corporate facility, we were confident they could develop and manage the right integrated solution for our biggest shopping center in the country," said Fernando Hrubik, Chief of Engineering, Planning, Communications and Control Systems for APSA. "ADT understands the Latin American market and is able to provide the latest technology to help us maximize profits while preserving the customer experience."

Filed under Video; Safety & SecurityKeywords retail security; security; video surveillance

Published on 4/17/2010 Permalink

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