The Spanish multinational supermarket chain DIA, which
integrated with the International Group Carrefour in 2000,
has recently strengthened its relationship with ADT, a
worldwide provider of electronic security and fire detection
Founded in 1979, the pioneering chain known as a
"discount supermarket" trusted ADT for the protection of its
more than 2,000 establishments – which are comprised of
DIA stores and franchises throughout Spain. Their security
program has included the renewal of Electronic Article
Surveillance (EAS) anti-theft systems and the advancement
of its source tagging program.
Security management is integral to DIA‘s social and
business responsibility policy, regarding its customers and
its employees. That is the reason why DIA is committed to
innovation and recognized the need for the implementation
of security strategies and new technologies.
To manage security, while maintaining a pleasant shopper
experience, is a daily challenge for many retailers. "ADT
provides electronic security solutions to meet the needs of
its retail customers and their shoppers," said Rubén García,
Manager of ADT’s Retail Division in Spain. "Our electronic
protection systems are designed to efficiently help provide
merchandise protection from theft in stores, and therefore
allow the staff more time to devote to their customers.
Also, by preventing inventory losses, the source tagging
programme helps to maximize the techniques relating
to marketing, product diversification, and general store
operations -- ultimately increasing sales and profitability."
Filed under Loss PreventionKeywords electronic article surveillance; acousto-magnetic; EAS; loss prevention; shoplifting; shrink
Published on 10/25/2011 Permalink