International Apparel Retailer Messcalino Deploys Sensormatic Item Level Intelligence Solutions from ADT to Help Boost Efficiency, Customer Service and Sales

New Multi-Sensor Item Level RFID Approach to Store Inventory Management Provides Security Plus Real-Time Inventory Visibility to Help Messcalino Avoid Out-of-Stocks and Cut POS Transaction Time by 50 Percent

Messcalino, an international women's fashion retailer based in Spain, has successfully deployed the Sensormatic item level intelligence solution from ADT in one of its newest retail stores in Figueres, Spain. This innovative and unique multi-sensor approach to managing store inventory combines item-level RFID technology with the Sensormatic Ultra•Max anti-theft system.

Results from Messcalino's installation showed that real-time inventory visibility helped better match merchandise selection to customer demand. The solution also helped avoid out-of-stocks, which improves customer service, satisfaction and loyalty while boosting sales. Another benefit found that store associates no longer had to conduct time-consuming and error-prone manual inventory counts, giving them more time to serve customers.

"ADT's Sensormatic solution offers greater product availability, precise re-stocking and an effective calculation of the inventory cycle in the shop with item level RFID technology while providing exceptional levels of anti-theft protection within our retail shop."

- Joel Roch, Messcalino's chief operating officer

"Our focus on improving operations for our original designs and contemporary collections was achieved with the unique concept provided by ADT that integrates RFID technology with Sensormatic Ultra•Max EAS technology," said Joel Roch, Messcalino's chief operating officer. "ADT's Sensormatic solution offers greater product availability, precise re-stocking and an effective calculation of the inventory cycle in the shop with item level RFID technology while providing exceptional levels of anti-theft protection within our retail shop."

Until now, Messcalino stores solely used traditional barcode labels to manage product inventories. With its deployment of the Sensormatic solution from ADT, Messcalino has transformed that approach to a reusable hard tag model with a single tag carrying multi-sensor technologies (RFID and anti-theft). This gives each item a unique identity, eliminating errors or duplication in barcode readings. Data collected both at the Point-of-Sale (POS) and in the fitting room provides real-time inventory visibility. This helps sales associates find items for customers more efficiently by locating goods anywhere in the store, including fitting rooms and shelves, even if the item has been misplaced.

The Sensormatic item level intelligence solution from ADT also helps Messcalino optimize its stock availability, which is always a key retail challenge. For example, Messcalino now can get precise, real-time data on which goods have the highest turn rate in terms of item style, color, size and other features. Merchandise buyers can then use this to provide their customer base with the goods that best match their buying habits. Ultimately this valuable information can help Messcalino boost sales, decrease returns and process refunds more effectively.

ADT worked with Cetemmsa, a Barcelona-based R&D center and consultant, to implement the new solution for Messcalino. "Optimizing sales and inventory operations and improving customer service quality are values that have direct impact on Messcalino's revenue," said Virginia García, the head of the Cetemmsa RFID Solutions department. "With the Sensormatic item level intelligence solution from ADT, Messcalino is also reducing the time for a sales transaction at the POS by 50 percent because cashiers only have to detach one tag that functions as both the intelligent and anti-theft device. This helps complete transactions much faster and further improves customers' satisfaction by getting them on their way more quickly."

"The Sensormatic item level intelligence solution from ADT helps increase item visibility on the sales floor to provide greater efficiency for retail operations, as well as preventing items from leaving the shop without having been paid for," said Ricardo Arroyo, Managing Director of ADT Spain.

Filed under Inventory Visibility; Inventory IntelligenceKeywords inventory accuracy; inventory visibility; inventory intelligence; electronic article surveillance

Published on 4/20/2010 Permalink

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