From petty theft to highly organized retail
crime, the creativity of criminals is vast.
According to the 2009 Global Retail Theft
Barometer, worldwide shrink amounted to
almost $115 billion last year with shoplifting
representing nearly $50 billion of total global
shrink. As thieves continue to improve their
tactics it is important to develop tools to keep
retailers one step ahead. With an integrated
approach to retail security ADT provides
customers with Sensormatic solutions that
help combat theft from multiple angles.
Limoni Perfume, part of "Gruppo Limoni SPA"
Italy, is a leading chain of 500 perfume stores
geographically dispersed throughout the
country. As a retailer focused on the customer
first, they offer a wide selection of high-value,
multi-brand products of top prominence.
Theft of these popular, smaller items occurs
because they are easily-concealed and offer
high resale street value; therefore foil-lined
clothing and "booster bags" are common
tools for shoplifters.
Blending into the store environment with an
ordinary looking bag or jacket, the shoplifter
is able to pilfer items virtually unnoticed. Capable
of carrying large quantities of products,
these methods often enable thieves to walk
out of store exits undetected by blocking the
signals from anti-theft devices; leaving behind
no indication a crime has been committed.
Given the value and small size of many of
Limoni products, they required an effective
solution that does not interfere with the
customer shopping experience. To help fight
shrink, Limoni chose the Sensormatic foil-lined
bag detection solution, a part of the Sensormatic
Ultra•Exit portfolio to standardize its
store network. This solution specifically
detects "booster bags" and clothing thieves
often use to circumvent anti-theft systems.
As would-be thieves enter stores, the solution
notifies retailers of the event thereby identifying
shoplifters before they steal.
This solution appealed to Limoni because
it integrates seamlessly with Sensormatic
Ultra•Exit pedestals, without the need to
install additional antennas or modify pedestal
layouts. It offers Limoni excellent detection
coverage up to 2m (6'6") wide and allows
Limoni to optimize retail floor space to enhance
the customer shopping experience
while protecting their bottom line.
The Ultra•Exit solution offers one of the
highest levels of theft deterrent available
today, while preserving store aesthetics with
a modern design that blends perfectly with
the décor and visual displays that characterize
Limoni stores. Limoni opted for the solution
because it combined their need for electronic
security and aesthetics which they recognized
is not always an easy goal to achieve.
"Techniques such as foil-lined bags, even
clothing, are becoming more common
shoplifting methods used by thieves and they
can severely reduce our profits," said Limoni
purchasing manager. "The Sensormatic
Ultra•Exit system enables us to significantly
reduce shrink and improve profitability resulting
in a rapid return on our investment. This
technology solution proactively helps us stay
one step of the offenders."
The Sensormatic solution can filter common
metal items such as shopping carts, keys,
cell phones and metal packaged goods.
Limoni can choose between several alarm
methods including, a remote alarm, beacon
lamp or standard Ultra•Exit alarm that sounds
a distinct tone for metal detection alerts. Also
Limoni can customize their alarm method by
mapping the alarm to a separate device such
as a cell phone, PDA or pager.
Compatible with the Sensormatic SmartEAS
solution, it has the ability to communicate with
the Local Device Manager, allowing Limoni to
capture store data through detailed reports to
identify trends, store challenges and potential
shrink issues to help increase overall profits.