As one of the biggest sportswear retail groups, Sportshouse sells different international brands of fanciful and fashionable sports and causal wear including Adidas, Asics, Nike, Puma, Birkenstock and more. Established in Hong Kong in 1985, Sportshouse opened a chain store C.P.U. in 2001 to satisfy the needs of the younger demographic for trendy casual wear, supplying brands like Arnold Palmer, Dr. Martin, Jimmy Black, Red Wing and Pierrotti.
According to the 2008 Global Retail Theft Barometer, the shrink figures by country report Asia Pacific as having the largest percentage of theft due to shoplifting at 51.3%&. To protect their high valued products from theft, Sportshouse required the right Electronic Article Surveillance (EAS) solution for their shops. Given their wide range of highly pilfered merchandise, Sportshouse chose the Sensormatic Ultra•Exit system based on its highly effective Ultra•Max acousto-magnetic (AM) anti-theft technology, wide exit coverage and contemporary design that blends with their store setting.
"...the Ultra•Exit system blends into our store to provide us with a pleasant professional retail shop appearance while still offering a strong visual deterrent."
- Iris Choi, general manager, Sportshouse
As a leading retailer, Sportshouse relies on Ultra•Exit systems to deliver one of the highest levels of theft deterrence available today. AM systems provide the highest detection rate to protect all types of products while making them conveniently accessible for customers to purchase. The Ultra•Exit detection system provides more than two meters of coverage between pedestals, which offers Sportshouse a high flexibility for shop design and the ability to create their unique theme.
"The high quality acrylic construction and sleek design ensure the Ultra•Exit system blends into our store to provide us with a pleasant professional retail shop appearance while still offering a strong visual
deterrent," said Iris Choi, general manager for Sportshouse.
With the Sensormatic Ultra•Exit system, Sportshouse is able to preserve their store aesthetics, and increase sales by improving their operations to achieve better customer satisfaction.
Filed under Acousto-Magnetic; Loss PreventionKeywords electronic article surveillance; acousto-magnetic; EAS; loss prevention; shoplifting; shrink
Published on 2/13/2009 Permalink