Spanish retail chain Sprinter is focused on selling fashion
and sports apparel for men, women and children. They
are part of Grupo Sprinter, an organization whose share
capital is hundred percent Spanish and its corporate
purpose is exclusively the sale of fashion and sports
apparel for men, women and children at its own stores.
The chain has 45 stores, with an average surface area
from 1,500 to 2,000 square meters, located at some of
the most important shopping centres in Spain. They offer
a wide selection of leading worldwide brands in the sector
and own brands with an excellent quality-price ratio.
In view of their strong growth experienced last year,
Sprinter decided to strengthen its anti-theft systems with
a solution allowing the gathering and management of key
data for its business by installing electronic protection
systems for items at seven recently opened stores. The
group selected the Sensormatic acousto-magnetic
(AM) technology sold through ADT, which included
Sensormatic Ultra•Exit pedestals at store entrances
and exits, as well as the Local Device Manager (LDM)
SmartEAS connectivity system for the management of
data, alarms and people counters.
The group already worked with the Sensormatic
AM technology at its existing and new stores; thus
strengthening the protection offered by Ultra•Exit labeling
and pedestals with the LDM connectivity platform, which
serves as a point to gather data from anti-theft systems
(EAS) and to manage alarms and people counting
systems. Furthermore, Ultra•Exit pedestals have a metal
foil “booster” detection system allowing the store to
identify the entrance and exit of bags with foil lining on
their interior. These booster bags are devices used by
thieves to avoid an alarm when stealing tagged goods.
The LDM platform gathers information from the seven
stores in the quickest, most accurate manner and sends
data to Sprinter’s head office in Elche (Alicante, Spain).
With this platform, the group obtains valuable data on
activated alarms and on the response given to them at
the store, the count of deactivated labels (removable or
adhesive), and the number of people entering and exiting
the stores. The item data can be collected when an alarm
event occurs. As a result, the head office can be aware
in detail, both of the management of alarms and of the
products from which labels have been removed. They may
easily compare this data with sales data and, at the same
time, control internal theft.
Iván Mira, from the marketing department at Grupo
Sprinter said: "The positive experience with safety and alarm
management technology provided by ADT has led us to install
at new stores a system allowing us to obtain management
information on each Sprinter location, so that we can establish
continuous improvement processes and ensure that they are
increasingly more profitable. The results obtained at these
seven stores will be crucial to consider the installation of this
system at the rest of sports megastores distributed throughout
LDM is an extendable and scalable solution, which adapts
to each customer’s needs. With LDM, Sprinter can generate
customized reports for the identification of trends or the
management of specific objectives at each store or in the
whole group, as well as for the identification of eventual
causes for losses.
Establishing new strategies to prevent losses gives Sprinter
the opportunity to increase the total profitability of each store
and, in general, of the whole group.