Topshop's Flagship Oxford Street Store Upgrades Video Surveillance Capabilities

With over 300 stores in the United Kingdom and over 100 stores in growing international regions, Topshop combines inspired design and affordability for style conscious shoppers. Topshop has become a major style authority and one of fashion's biggest success stories, earning the reputation as a destination for pioneering British fashion on the high street.

To help improve their ability to track and deter potential shoplifters while detecting and preventing internal theft, Topshop has upgraded its closed circuit television (CCTV) cameras and video surveillance solution in its flagship store on Oxford Street. In addition to upgrading the existing Sensormatic video solution used by the Topshop store, ADT installed additional cameras on the extended fifth floor and built a new control room to significantly enhance security operations. The new control room boasts a wall with 16 state-of-the-art monitors, enhancing system reliability and allowing surveillance across the entire store from one easy-to-manage control point.

Graeme Sharp, Topshop's loss prevention manager: "I am delighted with the new control room and ADT's upgrades to our video system. The increased coverage offered by the new cameras, along with the repositioning of key cameras, will be invaluable in tackling the increased risks brought about by the current tough economic climate, and the ever increasing desirability of our products."

"We are one of the UK's leading fashion retailers and our flagship store is a major attraction for a large proportion of the 600,000 shoppers who visit Oxford Street on a weekly basis. Clearly we have to ensure that our premises are always safe and secure - not only to protect our staff and customers, but also our bottom line profit. The upgraded system specified by ADT in partnership with us is going to make the job of our Loss Prevention and Security Team both easier and more effective. Redesign of the camera system will allow much easier tracking of suspects through the store, which will further increase arrest rates and act as a deterrent to potential shoplifters and other offenders. The addition of static cameras above every till point will be an invaluable tool to detect and prevent internal fraud, and has already led to several prosecutions."

The new video system will improve the operation of this flagship store, which is visited by over 200,000 people every week. We have worked closely with Topshop to install optimal solutions that will significantly increase efficiency in the short-term and cope with future changes or enhancements. For example, the new video solution deployed to survey check-out transactions enhances security by monitoring the point of purchase for the first time, but also has the potential for introducing data mining solutions at a later date.

Filed under Safety & Security; VideoKeywords video surveillance; security; shoplifting; point of sale

Published on 8/8/2010 Permalink


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