Retail Case Study: Specialty Apparel Chain

Converts Store Traffic into Buyers with Tyco Retail Solutions

cover of Specialty Apparel Case Study

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A major retailer known as one of the world’s leading shopper conversion, premium lifestyle brands sells apparel and licensed products through more than 1,000 company-owned and franchised retail stores at locations worldwide.

To meet their parent company’s target of 8% to 10% annual growth globally, the retailer’s executives launched an initiative to monitor store traffic in its European region which accounts for 45% of global sales. To gain insight into their store operations and accomplish more than simply collecting data, they chose Tyco’s Traffic Intelligence offering to effectively measure and drive shopper conversion.

With this real-time integrated solution, the retailer’s executives can better understand shopper behavior, secure fast feedback on merchandising initiatives, conduct cross-store comparisons, and leverage credible conversion metrics. These valuable insights enable strategic decision making instantly, and the ability to further leverage those insights to plan for long term opportunities that help optimize the in-store experience, improve store operations and increase profitability.

Download the full case study here.

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Filed under Traffic IntelligenceKeywords traffic intelligence

Published on 5/23/2013 Permalink

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