Retail Case Study: Belle International

Implements Tyco’s Traffic Intelligence Solutions to Help Improve the Bottom Line

cover of Belle International Case Study

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Belle International Holdings Limited is the number one shoe retailer in the People’s Republic of China, operating thousands of retail outlets in mainland China and 170 retail outlets in Hong Kong and Macau. They offer private label and a variety of popular brand name shoes including Hush Puppies, 2Gether, Mirabelle, Belle, Teenmix, Staccato, Tata, Fato, JipiJapa, Joy & Peace and Bata.

Given their vast market area, Belle sought to analyze customer behavior and increase conversion rates (transforming shoppers into buyers) across its network of stores in Hong Kong and Macau. To achieve their goal of gaining valuable information about their in-store shoppers and store locations, they selected Tyco’s Traffic Intelligence solution provided by ADT Hong Kong to help improve their bottom line.

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Filed under Traffic IntelligenceKeywords traffic intelligence

Published on 5/23/2013 Permalink

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