Enhances Store Performance with Traffic Intelligence
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Singapore-based FJ Benjamin is an industry leader in brand building and management, developing retail and distribution networks for international luxury and lifestyle brands across Asia.
With a collection of celebrated brands such as Banana Republic, Celine, Gap, Givenchy, Guess and La Senza, it was critical for FJ Benjamin to have a clear understanding of how their differently branded stores’ locations compared with each other, as well as track conversion rates (transforming shoppers into buyers) within each store.
To gain valuable insights about shopper behavior and enhance overall store performance, FJ Benjamin selected Tyco’s Traffic Intelligence solution. By analyzing information from store to store and also within each store, they were able to adopt strategies to build retail success.
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Filed under Traffic IntelligenceKeywords traffic intelligence
Published on 5/23/2013 Permalink