Belle International gains deeper insights about shopper behavior to increase conversion rates, optimize labor efficiencies and enhance merchandising strategies
NEUHAUSEN, Switzerland — June 5, 2013 — Tyco Retail Solutions (www.tycoretailsolutions.com), a leading global provider of retail performance and security solutions, today announced Belle International, China’s number one shoe retailer, has selected Tyco’s Traffic Intelligence solution to gain valuable information about their in-store shoppers and store locations to optimize store performance. The real-time solution enhances Belle’s ability to capture a deeper level of intelligence about shopper behavior to make better business decisions, improve profits and boost store operations.
In today’s fast-paced, highly competitive footwear industry, retailers need to understand shopper behavior to improve store performance and deliver an enhanced shopper experience. Belle operates thousands of retail outlets in mainland China and 170 stores in Hong Kong and Macau and offers a range of private label and branded footwear. The company required a traffic intelligence solution across its store network to increase conversion rates – turning shoppers into buyers – and analyze customer behavior. Tyco’s Traffic Intelligence solution provides essential real-time count data to analyze the conversion rate of visitors into actual buyers. Based on these figures, Belle is able to generate full dimension reports and analyses such as period-to-period and year-to-year comparisons to adjust their business operations accordingly.
Knowing how many people frequent their stores and at what time, allows Belle to focus on a number of operational areas such as how many sales people are required, sales rates and which promotions are attracting shoppers to their stores. By providing a clear interpretation of store traffic, Tyco helps Belle improve virtually any aspect of store operations as they allocate resources in proportion to the number of shoppers.
“With our new traffic intelligence solution, we are able to obtain the most essential traffic count data for conducting valuable analysis such as conversion rate, effectiveness of marketing campaigns and even act as a solid support for rent negotiation with our landlords,” said Raymond Tong, Associate IT Director of Belle Worldwide Limited.
Tyco’s Traffic Intelligence solutions also enable Belle to compare its different brands with each other. With the system, Belle can evaluate the general attractiveness of each brand – which is usually collocated in the same shopping mall, sometimes even next to each other. The highly valuable insight gained with this approach provides Belle with a basis for a number of analyses such as where to open new shops or how to time promotions.
“Having insight to real-time data is becoming even more important as retailers strive to maximize the in-store experience, reduce shrink and increase profitability,” said Nancy Chisholm, Vice President and General Manager, Tyco Retail Solutions. “By arming our retail customers with innovative, integrated solutions to manage their growing volume of data, we can help them make strategic decisions instantly, and further leverage those insights to plan for long term opportunities.”
To read our Belle International retail case study, please visit: http://tycoretailsolutions.com/Pages/ArticleDetail.aspx?ItemId=561