Tyco Retail Solutions Unveils Groundbreaking Anti-Theft Tag for High Heels

Secure and shopper friendly design keeps thieves at bay

SAN DIEGO, CA — NRF Loss Prevention Conference & Expo Booth # 1101 — June 12, 2013 — Tyco Retail Solutions (www.tycoretailsolutions.com), a leading global provider of retail performance and security solutions, today announced a groundbreaking new Sensormatic Acousto-Magnetic hard tag for high heel footwear. Unlike anything else on the market today, the new tag connects to the back of the heel and is easily applied with an adjustable knob for secure application to any style of pump or heel. Its sleek and non-invasive design affords the shopper an optimal shoe fitting experience while ensuring the trusted protection of genuine Sensormatic Acousto-Magnetic technology. With this expansion into footwear protection, retailers can now get the same trusted genuine Sensormatic protection to help lower shrink and increase overall profitability — in a completely new category of footwear.


One of the most theft-prone items in today’s retail environment is ladies footwear, particularly for retailers in self-service environments such as discounters, mass merchants and hypermarkets. To date, effective anti-theft tagging solutions were not available for high heels. Many current solutions are clumsy, conspicuous or impede the trying on process-disrupting the buying experience. In an effort to address this large, un-served market, Tyco Retail Solutions developed an innovative, effective footwear tag designed to specifically guard shoe styles that fall in the “difficult to protect” category, in a shopper friendly design.

Key Retailer Benefits:

  • Footwear Preservation — Secures footwear category previously unprotected while preserving merchandise integrity
  • Defeat Resistance — Cannot be removed by hand with ease
  • Customer Experience — Does not interfere with customer experience trying on the shoe
  • Ease of Use — Can be applied and removed with minimal effort
  • Reusable — May be used multiple times

“As a leading provider of security solutions to retailers, we keenly understand the challenges of securing high theft items such as ladies footwear,” said Nancy Chisholm, vice president and general manager, Tyco Retail Solutions. “The only tag of its kind, our new anti-theft tag for footwear serves as a strong visual deterrent to would be thieves and ensures merchandise is optimally protected while preserving the bottom line. Backed by the genuine Sensormatic Acousto-Magnetic technology, retailers can rest easy knowing what was once their most theft-prone item is now one of the most secure products on the shelf.”

To learn more about this new tag, please visit: tycoretailsolutions.com/Pages/ArticleDetail.aspx?ItemId=551

About Tyco Retail Solutions

Tyco Retail Solutions is a leading global provider of integrated retail performance and security solutions, deployed today at more than 80 percent of the world’s top 200 retailers. Customers range from single-store boutiques to global retail enterprises. Operating in more than 70 countries worldwide, Tyco Retail Solutions provides retailers with real-time visibility to their inventory and assets to improve operations, optimize profitability and create memorable shopper experiences.

The Tyco Retail Solutions portfolio for retailers is sold direct through Tyco businesses and authorized business partners around the world. For more information, please visit www.tycoretailsolutions.com or visit www.YouTube.com/TycoRetailTV.


Kim Warne

Tyco Retail Solutions

+1 (561) 912-6049

Sarah Murray

Attune Communications

+1 (781) 378-2674

TYCO, SENSORMATIC, and the product names listed in this document are marks and/or registered marks. Unauthorized use is strictly prohibited.

Filed under Acousto-Magnetic; Loss PreventionKeywords acousto-magnetic; department store; EAS; hard tag; loss prevention; shoplifting; shrink

Published on 6/12/2013 Permalink


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