Chico's Transformation through Innovation

Harnessing the power of Tyco’s RFID solution for their Soma Intimates brand

cover of Chicos Soma Case Study

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For over 30 years, Chico’s FAS, Inc., has served the lifestyle needs of fashion-savvy women. On the journey their core value remains consistent: provide the most amazing customer service. Innovation is an integral part of Chico’s mission to create a great customer experience. Chico’s formula for deeper customer engagement is transforming through innovation – from breakthrough fashions to cutting-edge technology store associates use to better service customers.

Soma Intimates, one of Chico’s four popular brands, is changing the world of women’s intimates with exclusive trend-right merchandise to fit every woman’s body. In the case study “Innovation is Always in Fashion at Chico’s Soma Intimates,” learn how Chico’s harnessed the power of Tyco’s RFID solution to better manage their deep merchandise assortment and drive increased sales and shopper satisfaction in 13 Soma Intimates pilot stores.

Download the full case study here.

Filed under Inventory Intelligence; RFID; Traffic IntelligenceKeywords rfid platform

Published on 10/7/2014 Permalink

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