Deciphering the Customer's Buying Journey: the Latest E-book from EKN Research

Retailers need deeper insights to influence the customer’s buying journey

cover of EKN e-book 01

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Retailers are facing new operational and customer experience challenges as digital and in-store retail channels continue to converge. In the recently released e-book from EKN Research and Tyco Retail Solutions, “Deciphering the Customer’s Buying Journey,” two-thirds of retailers only possess intermediate capabilities to capture and use data for store buyer journey insights. This is turn impedes their ability to understand such journeys and deliver great customer experience.

The e-book highlights solutions for common retail industry challenges based on custom research and key findings backed by retailer responses. This is especially relevant for retailers since today’s buying journey does not always start with brick and mortar stores, with digital channels influencing almost 48 percent of in-store sales.

Check out the full e-book to understand how retailers can improve customer experience through personalization.

Filed under Store PerformanceKeywords retail operation; Store Execution

Published on 9/6/2016 Permalink


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