Unmatched analytics delivered exclusively under the ShopperTrak brand lay the foundation for smart store of the future
NEUHAUSEN, Switzerland and CHICAGO, IL—(Oct. 5, 2016)—Tyco Retail Solutions (www.tycoretailsolutions.com), part of Johnson Controls, today announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability.
ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, offering an unrivaled understanding of retail traffic and shopper behavior.
ShopperTrak offices in Chicago, IL.
Bjoern Petersen, President of Tyco Retail Solutions, shared his perspective on what it takes to exceed customer expectations. “The retail industry is moving through a period of remarkable change. At the same time, technologies are advancing faster than ever before. Tyco Retail Solutions has an unmatched number of data capture devices in retail stores to provide insights on shoppers, inventory and loss – critical for enhancing topline performance and the customer experience. With our recent analytics integrations, we are able to offer unparalleled traffic intelligence solutions that will set the standard in the marketplace and serve as an essential piece to achieving success in physical retail.”
As a fully aligned organization, ShopperTrak offers global scalability with the capacity to rapidly roll out solutions across all major international markets.
ShopperTrak offerings support a wide variety of perimeter and interior devices to address the diverse needs of retailers and shopping centers around the world, all while maintaining an industry-leading level of accuracy.
Additionally, the ShopperTrak Analytics Suite provides a customizable reporting platform that merges shopper traffic, market benchmark and additional contextual data sets. This advanced platform creates unique visualizations and reporting options. Armed with these powerful insights, malls and retail organizations will be able to identify areas of opportunity and make informed decisions that positively impact revenue and optimize store operations.
Nick Pompa has been appointed general manager of the new global traffic business unit. “The combined global traffic insights business unit offers best-in-class solutions that enable retailers and shopping centers to increase traffic, sales and conversion,” said Pompa. “Our commitment to physical retail is paramount and our capabilities under Tyco Retail Solutions are limitless.”
Pompa will leverage his knowledge of the diverse market to serve retail customers and help grow their businesses. On a global scale, functional leaders with local expertise will guide operations in the Americas, Europe, Asia Pacific and the Middle East. As a result, the traffic business unit will possess an in-depth understanding of market nuances and offer a tailored approach that best meets customer needs.
For more information about ShopperTrak, visit http://www.shoppertrak.com.