Demographic Capture

Successful retailers recognize creating a personalized shopping experience is critical for success. With so many options at their fingertips, today’s consumers expect more from in-store experiences.

Get to know your shoppers

Our Demographic Capture capabilities collect valuable data on shoppers entering your store. This enhanced insight can help you stay on top of retail trends, and improve merchandising based on the unique needs of your customer base. By better understanding the demographics of your store shoppers, you have the opportunity to improve your store display and product mix to appeal more and sell more to the type of customers that visit each store.

Demographic Capture Benefits

  • Improve promotions and marketing efforts by better understanding consumer trends and traffic patterns by gender and age
  • Enhance product mix and store displays by matching to shopper demographics based on a specific store location

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