Path Analysis

In today’s competitive marketplace, retailers are always seeking new ways to improve store layouts and profit per square foot/meter. Understanding your shoppers’ hot spots and paths-to-purchase is essential for optimizing store space and merchandise presentation — and our Path Analysis application can help.

Follow your customers through the store

Traffic analytical functions beyond the front door enables retailers to extract key customer behavioral insights to help better merchandise and position products for sale within the stores, helping enhance the shopper experience and increase conversion rates.

Path Analysis Benefits

  • Improve merchandising effectiveness by tracking and reporting customer movement and traffic patterns within store
  • Maximize ad and promotional placements by visually identifying shoppers “hot” spots through kinetic mapping technology
  • Increase profit-per-square foot by analyzing customer paths-to-purchase


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