Who’s in your store?
By combining basic traffic count data with transactional data, retailers can calculate shopper to buyer conversion rates and conversely how many shoppers left their stores without making a purchase. Retailers can also leverage traffic data to improve their conversion rates’ by optimizing shopper to associate ratios based on key selling times.
Traffic Counting Benefits
- Optimize traffic-to-associate ratios and measure effectiveness of promotions by counting and reporting the number of customers entering and exiting the store
- Increase revenue by measuring traffic and conversion rates, determining the impact of marketing campaigns, and improving staffing models
- Manage Traffic Insights at the store level to enable real-time response to shopper needs