Enhanced Shopper Visibility for Maximum Conversion
Our innovative Traffic Insights solutions provide valuable information on how potential buyers move in and around your store — so you can exceed your shoppers’ expectations and stand out from the competition. By understanding how many people enter the store, what areas get the most traffic, and how effectively checkout lines are managed, you can streamline operations to significantly enhance the in-store customer experience and maximize conversion rates.
We offer a wide range of traffic devices, analytics and customizable reporting options so you can optimize your resources to meet shoppers’ needs more effectively. Whether you’re looking to manage Traffic Insights for real-time response at the store level, or need help managing data collection and reporting across the enterprise, we have the solutions to best fit your needs.
- Drive incremental sales and conversion rates by capturing data in and around your stores with devices that integrate with existing EAS and video systems
- Understand consumer trends and traffic patterns by gender and age by capturing insightful demographic data at store entrances
- Improve the customer experience by leveraging shopper traffic data to optimize the traffic-to-associate ratios during busy store hours
- Optimize display placement, planogram effectiveness and product assortment by analyzing shopper behaviors
- Analyze marketing campaign effectiveness by measuring the number of customers entering and exiting the store any hour of any given day
- And much more